"Providing you with deeper insights into WHY and HOW patients feel and behave"

DHP Research offers a comprehensive range of qualitative research techniques to explore in depth the patient’s experience including

Patient experience maps

An experience map is a tool that enables the identification and presenting key insights into patients interactions across the various services and touch points.

At the heart of the experience map is the patient’s journey which is created from an aggregation of all patients experiences along the care pathway.

The activity of mapping results in building a knowledge base and consensus across teams and stakeholders enabling you to create and support better patient and carer experiences.

Focus groups

Conducted among a small group of patients and or their carers where they are free to discuss their views and experiences of the impact of their illness and care.

In-depth interviews

One-to-one, face-to-face interviews, using open questions with patients or their carers to explore their experiences, behaviour opinions and feelings of the impact of their illness and care.

Discovery Interviews

One-to-one, face-to-face interviews that provide patients and or their carers the opportunity tell their story of the key stages  their illness or condition.

Cognitive Interviewing (Cognitive debriefing)

Cognitive interviewing or cognitive debriefing is a qualitative method using a small sample of respondents to assess how they interpret and answer survey questions. Typical use of cognitive interviewing techniques includes the development or modification of patient reported outcome (PRO) measures and to ensure the validity of questionnaires migrated to an electronic format (ePRO). Cognitive interviewing involves the respondent thinking aloud whilst the questionnaire is being completed with either concurrent or retrospective follow-up probes by the interviewer.

Carousel groups

A process for generating large numbers of responses to questions, issues or problems relating to patient care.


The direct observation of phenomena in their natural setting

Story boards

Visual representation of the patient’s behaviours, experiences of the impact of their illness and care.