"Providing you with deeper insights into WHY and HOW patients feel and behave"
Qualitative research
Qualitative research enables us to gain deeper insight into the lives, view and experiences of patients and how they live with and manage their illness. It can help for example, support experience based design (ebd), explore the patient's interactions with the service and how these influence their experiences or to better understand the beliefs, relationships and activities that can contribute to medication non-compliance.
We offer a range of qualitative techniques to explore in-depth the experiences, behaviours and attitudes of patients. These include:
- Focus groups
- In-depth interviews
- Discovery interviews
- Cognitive interviewing (Cognitive debriefing)
- Carousel Groups
- Observation
- Story Boards
To explore the methodologies further visit the Qualitative techniques page.
